Privacy Policy

We only collect information that is needed to provide and improve the Bumpby service.

Depending on how you use Bumpby, this may include:

Account and profile information

• Your email address
• Your first name
• Your profile image, if you choose to upload one

Family and journey information

• Whether you are expecting a baby or are already a parent
• Your due date
• Your baby's date of birth
• Child names or nicknames that you choose to add
• Information needed to calculate pregnancy week or child age for personalisation

Location information

• Your postcode
• Approximate location information derived from your postcode, such as latitude, longitude and local area

Bumpby activity

• Classes or activities you favourite
• Classes you tell us you have booked
• Family member associated with a booking where applicable
• Community preferences
• Support requests you submit to us

We may also process limited technical information required to operate, secure and troubleshoot the service.

Some information you provide about pregnancy may reveal information about your health.

We use pregnancy-related information only to provide Bumpby's personalised experience, including calculating your pregnancy stage and showing information, classes and support relevant to you.

We do not require you to make this information public.

Where required by data protection law, we rely on your explicit consent to process pregnancy-related information.

You can remove a pregnancy journey from Bumpby or delete your account at any time.

We use your information to:

• Create and manage your Bumpby account
• Personalise Bumpby to your pregnancy stage and family journeys
• Recommend relevant nearby classes, activities and support
• Calculate pregnancy weeks and child age ranges
• Save your favourites and booking confirmations
• Operate optional Community features
• Respond to support requests
• Maintain the safety, reliability and security of Bumpby
• Comply with legal obligations

Bumpby's recommendations may use information such as your family journey, age or pregnancy stage, postcode, class eligibility and distance.

This personalisation does not make decisions that have legal or similarly significant effects on you.

Bumpby uses your postcode to help find relevant classes, activities and support close to you.

We may convert your postcode into approximate geographic coordinates so that we can calculate distance and show nearby results.

Bumpby does not need continuous GPS tracking to provide this functionality.

Participation in the Bumpby Community is optional.

Community sharing settings are off by default.

If you choose to join the Community, other participating users may see limited profile information such as your first name, profile image and family-stage information.

If you separately choose to share booked activities, other Community members may also see the activity information you have chosen to share.

You can change these preferences from your Bumpby profile.

Bumpby helps you discover classes, activities and support provided by independent third-party organisations.

When you choose “Book class” or follow an external booking link, you may leave Bumpby and visit the provider's own website or booking service.

Those organisations are responsible for their own privacy practices and any information you provide directly to them.

Bumpby does not control the privacy practices of independent class or activity providers.

We do not sell your personal information.

We may use trusted technology and service providers to operate Bumpby, including services used for:

• Authentication
• Database hosting
• Secure data storage
• App infrastructure
• Technical support and security

For example, Bumpby currently uses Supabase for services including authentication, database functionality and storage.

We may also disclose information where required by law or where reasonably necessary to protect Bumpby, our users or others.

Where a service provider processes personal information on our behalf, we expect appropriate privacy and security protections to apply.

Some technology providers may process personal information in countries outside the United Kingdom.

Where this happens, we take appropriate steps to ensure that the information receives an appropriate level of protection in accordance with applicable data protection law.

We keep personal information only for as long as it is reasonably needed for the purposes described in this policy.

Account and profile information is generally retained while your Bumpby account remains active.

Support requests are retained only for as long as reasonably necessary to respond to your request and maintain appropriate support records.

When you permanently delete your Bumpby account, we remove the active personal information associated with your account.

Limited information may remain temporarily in secure backups, system logs or records that we are legally required to retain, and will be removed or overwritten in accordance with applicable retention processes.

You can permanently delete your Bumpby account from within the app.

Go to:

Profile → About Bumpby → Delete account

Deleting your account permanently removes the active personal information associated with your Bumpby account, including your profile, family journeys, favourites and booking information.

Account deletion cannot be undone.

Depending on applicable data protection law, you may have rights including the right to:

• Access personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Restrict certain processing
• Object to certain processing
• Receive certain information in a portable format
• Withdraw consent where processing is based on consent

Withdrawing consent does not affect processing that was lawful before consent was withdrawn.

To exercise a privacy right, contact:

support@bumpby.com

Bumpby accounts are intended for parents, parents-to-be and carers rather than for children to operate directly.

A parent or carer may choose to provide limited information about their children so that Bumpby can personalise family activities and recommendations.

We aim to collect only the information needed to provide these features.

We use technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, loss or misuse.

No online service can guarantee absolute security, but we regularly review the way Bumpby handles personal information as the service develops.

We may update this Privacy Policy as Bumpby develops or where legal or regulatory requirements change.

If we make material changes to how we use personal information, we will provide appropriate notice before the new use begins where required.

The date at the top of this page shows when this policy was most recently updated.

If you have questions about this Privacy Policy, your personal information or your privacy rights, contact Bumpby Ltd at:

support@bumpby.com

You also have the right to make a complaint to the UK Information Commissioner's Office (ICO).

Information about the ICO and your data protection rights is available at ico.org.uk.